Worthy Ally

The goal of the branding project was to design a branding system for the product line that could be easily adapted to new product releases. To achieve this, we defined the brand foundations and digital brand assets, establishing the basic rules for the brand's presence in the digital space and guidelines for their use. To ensure consistency and streamline digital development for Worthy Ally, we also created a Design System. We managed the digital marketing, and additionally, we developed the physical products, packaging and creative for the website.